It was around 2001 when my eldest son was about 6 or 7 years old. At that time, I was making a great effort to be a good father and a good husband. I thought it would be wonderful to have a product that allowed families to enjoy cooking together, and by chance, I came across a sandwich maker in the market. I noticed that similar products like grills, sandwich makers, and waffle irons were being sold separately, each at a high price.
This gave me the idea to create a product that combined these functions into one versatile appliance. After about two years of development, in 2004, I finally launched the Sandwich Man. This product allowed users to make sandwiches, waffles, and grilled dishes using a single machine, and I even added a feature to make fish-shaped pastries, a favorite among Koreans.
At that time, home shopping was a booming market with high sales potential. When Sandwich Man was introduced through home shopping, the response from consumers was overwhelming, leading to significant sales growth.
The name "Sandwich Man" originally refers to someone who wears an advertisement board on their front and back. However, I used it with the idea that even men could cook easily, and that through cooking, they could be seen as caring fathers and wonderful husbands.
Now, 20 years later, our product has gained immense popularity. Since the initial four functions—sandwich, grill, waffle, and fish-shaped pastries—we’ve expanded to include nurungji (crispy rice) and walnut cakes, making it the top domestic product with a total of seven functions.
It was around 2001 when my eldest son was about 6 or 7 years old. At that time, I was making a great effort to be a good father and a good husband. I thought it would be wonderful to have a product that allowed families to enjoy cooking together, and by chance, I came across a sandwich maker in the market. I noticed that similar products like grills, sandwich makers, and waffle irons were being sold separately, each at a high price.
This gave me the idea to create a product that combined these functions into one versatile appliance. After about two years of development, in 2004, I finally launched the Sandwich Man. This product allowed users to make sandwiches, waffles, and grilled dishes using a single machine, and I even added a feature to make fish-shaped pastries, a favorite among Koreans.
At that time, home shopping was a booming market with high sales potential. When Sandwich Man was introduced through home shopping, the response from consumers was overwhelming, leading to significant sales growth.
The name "Sandwich Man" originally refers to someone who wears an advertisement board on their front and back. However, I used it with the idea that even men could cook easily, and that through cooking, they could be seen as caring fathers and wonderful husbands.
Now, 20 years later, our product has gained immense popularity. Since the initial four functions—sandwich, grill, waffle, and fish-shaped pastries—we’ve expanded to include nurungji (crispy rice) and walnut cakes, making it the top domestic product with a total of seven functions.